Overview
This social impact campaign won a Silver ADDY, addressing the silent epidemic of the lack of present father figures in the home.
Goal
The goal of this campaign was to spread accurate information, and create awareness about the cause.
Approach
Using a muted blue to promote trust and establish the target gender, the monochromatic theme creates intention and focus. The leading stat sets the tone for the content to follow, a repeating pattern is used to display supporting facts, building up to a singular conclusion, that prepares the viewers for the final square containing the call to action for the campaign.
