Fellow Tag

Fellow Tag

Overview

This tag was created with a focus on modern and minimalistic design, and a format that works in every occasion.

Goal

The goal was to mimic the functionality of the product, without overpowering it. This tag was designed to be both useful and tactile, just like its product.

Approach

Utilizing a cutline, the price and product information remain on display even before the tag is opened. Using a typographic approach, this clean tag design stays in touch with the brand identity, allowing the product to shine.