Overview
Winning a Silver ADDY, this logo suite was created for a coffee shop focused on intentionality, where everything from sourcing, to the environment is done with purpose.
Goal
To create a responsive logo suite to best support the brand mission, creating a brand that would stand out amongst the rest.
Approach
Thoughtfully curated from sketches to digitization, the mark is an abstracted form of latte art set within a circle to resemble a mug. The pairing of organic and geometric forms are reflected in the typefaces selected. The color choices include a rust color bringing a subtle energy, balanced by the green that shows their focus on sustainability and health.
